Blancpain, a fine watchmaking brand, celebrates the official opening of its New York store. The new store is located at 697 Fifth Avenue. The conference also invited internationally renowned chef and brand friend Joël Robuchon. Participate in events together.
The friendship between Blancpain and this talented French chef is obvious to all. On the one hand, Blancpain’s new New York store opened. At the same time, the chef who had won 31 Michelin stars also took the opportunity to celebrate the event with Blancpain and opened a restaurant, Joel Lubson, in the vicinity. Joël Robuchon) as their latest stronghold outside Europe, Asia and North America. The new store’s sales area covers two floors, and the new design and decoration are refreshing, covering an area of 375 square meters.
Many journalists and brand friends attending the event visited the new store to learn more about Blancpain’s world. Later, the conversation between Mr. Alain Delamuraz, global vice president and marketing director of Blancpain, and the legendary French chef emphasized the common core values of both, such as the pursuit of quality excellence, professional knowledge, and exquisite touch. And superb technology.
At the end of the event, Joel Lubson suddenly became interested and hung a Blancpain wall clock for the store. He proudly relocated the wall clock prize, symbolizing his deep connection to Blancpain’s Le Brassus watchmaking workshop, emphasizing ‘time is an important part of cooking’.
For more than 30 years, Blancpain has established friendly relationships with celebrities who are skilled in culinary arts before the reputation of high-class cooking has gained today. The relationship between the Blancpain brand and Joel Lubson was established in 1989. At that time, he and Frédy Girardet and Paul Bocuse were nominated as ‘Chefs of ‘The Century’, the brand also presented a specially engraved watch for each of them as a memorial. For many years, Blancpain watchmaking workshops have shared the same philosophy with internationally renowned chefs in pursuit of a better art of living.