Swatch Group Sales Increase By 14% In 2012

The world’s largest watch group, the Swatch Group reported that sales rose 14% last year, and performed strongly globally. Compared with 2011, total group sales last year, including watch brands Omega, Breguet, Longines and Tissot and jewelry brand Tiffany, rose 14% to 8.14 billion Swiss francs.

Swatch Group invested heavily in 2012 to promote its brand Omega as an official timer
The watch and jewelry division performed particularly well, with total sales up 15.6% to CHF 7.297 billion. The report shows that almost all brands have double-digit growth, including in regions outside Greater China. Swatch will release further important data next month. It is said that despite the high marketing expenses of the 2012 London Olympics-its watch brand Omega is the official timer, it is still looking forward to rising profits.
The Biswatch Group still maintained a good development in 2013. The group said that the first 10 days of January showed a positive growth trend.