Located on the first floor of Suria KLCC, a famous landmark in Kuala Lumpur, the new store follows the style of Longines stores around the world. Every detail shows a refined and elegant style, deducing ‘Elegance is an Attitude’ ‘(Elegant attitude. True personality). The new store is 803 square feet in size and houses rare 19th-century antique pocket watches that are limited to the store’s display.
Like other Longines stores around the world, the interior design uses exquisite traditional materials, such as lacquered wooden boards embossed with the representative flying wing hourglass logo, waxed leather and polished marble, with carefully selected fixtures. And embellishments create a peaceful and intimate environment. Watch enthusiasts can easily browse a series of watches in the store in a friendly and elegant atmosphere, including Longines DolceVita, Longines Master, and Longines Conquest Classic And watches such as Classic.
All Sina piano KLCC stores offer a wide selection of watches, which has become a must-visit for the tasteful customers. Taiwan’s famous model, actress and TV host Lin Zhiling also specially visited the store to attend the official opening ceremony.
Lin Zhiling has been the elegant image ambassador of Longines for 12 years. Her elegant temperament and fashion style reflect the elegant style of Longines. Lin Zhiling was wearing a Longines DolceVita watch at the opening ceremony, and a light box poster featuring her as the protagonist was displayed in front of the store to show her blessings and support for Longines. .
While taking pictures and signing, she talked about her relationship with Longines. ‘It is my honor to celebrate such a wonderful milestone here today. I have been an elegant image ambassador since 2005. I have experienced many wonderful moments over the years, and this time I am very happy to return to Malaysia to celebrate the opening of this brand new store . ‘
Lin Zhiling co-hosted the ribbon-cutting ceremony with Longines Vice President Charles Villoz, General Manager of Swatch Group Malaysia and Singapore Jose De Cardoso, and Longines Malaysia Brand Manager Ooi Say Yew.
Charles Villoz, Vice President of Longines, said: ‘We are very pleased to be located in this famous landmark in Malaysia. I am sure that our customers will be attracted by our new design and will like us. The new store gives our customers more opportunities. Explore the outstanding work of Longines in an elegant setting and learn about the history of the brand through the Longines antique collection on display. ‘
After the ribbon-cutting ceremony, Lin Zhiling and Charles Villoz visited the store, and stopped to appreciate the antique watches in the Longines Museum in the display area. The specialty store uses a large number of advertisements made by Lin Zhiling for Longines to decorate.
The guests included celebrities such as Chen Lixing, Zhang Huihong and Xu Yanen. In addition to visiting the new store, guests also have the opportunity to appreciate the unique Longines classic models. They watched the harp while visiting the specialty store, and the atmosphere was charming.
The newly opened Longines store is a modern interpretation of the brand’s traditional values and 185 years of extraordinary craftsmanship. Every time a boutique is opened, Longines seizes the opportunity to show that the brand is committed to pursuing elegance and enthusiasm for continuous innovation.