Tag Heuer Sets Off A Retro Wave Two Brand Ambassadors Chris Hemsworth And Li Yifeng Join Forces To Help The New Autavia Series Continue To Write The Legend Of Fearless Exploration

Following the unveiling of the new Autavia series at the Baselworld Watch Fair this year, Swiss pioneer watch brand TAG Heuer and two brand ambassadors, international film star Chris Hemsworth (Chris Hemsworth) and the famous actor Li Yifeng celebrated the launch of the new Autavia series watch in Shanghai “Deep Pit”. The new modern watch combines the classic elements of the original Autavia watch with a new spirit of exploration and self-produced advanced technology. Among them, the use of the new Isograph carbon composite hairspring enhances the accuracy of the watch.

TAG Heuer Ambassador arrives at the event by helicopter to celebrate the launch of the new Autavia series

TAG Heuer brand ambassadors Chris Hemsworth and Li Yifeng step off the helicopter

  The two brand ambassadors of Tag Heuer, Chris Hemsworth and Li Yifeng showed the unique charm of the new watch at the scene. Mr. Wu Yue, President of the Greater China Region of Rovixuan Group, and General Manager of Tag Heuer Greater China, Yu Mr. Xiao Liang attended together and passed the pioneering spirit of Tag Heuer # DontCrackUnderPressure #.

TAG Heuer brand ambassadors Chris Hemsworth and Li Yifeng introduce new Autavia series

  Chris Hemsworth, who has been in the film for many years, has created many ‘tough guys’, and he is well known for his brave and heroic image. Li Yifeng has been with Tag Heuer for many years, and his style has become more and more tough, showing his spirit of fearless challenge on many occasions.
  The new Autavia series released at this event began in 1933 with dashboard timers used in racing cars and airplanes. It has undergone many revolutionary evolutions. The new generation of Autavia watches inherit the fearlessness of the series. The spirit of exploration was fully interpreted and interpreted by two brand ambassadors with personal temperament.

TAG Heuer ambassador Chris Hemsworth and Li Yifeng celebrate the launch of the new Autavia series

  Mr. Wu Yue, President of Coventry Greater China, said: ‘The spirit of fearless exploration has never faded in the long history of humankind. No matter at what period or in any field, there are people who are constantly exploring and worthy of our awe and respect. This This spirit is particularly in line with China’s persistence in continuing reform and opening up, and it also pushes us to achieve ‘impossible’. ‘

TAG Heuer’s new Autavia series new product launch conference site

  Mr. Xiaoliang Yu, General Manager of Tag Heuer Greater China, said: ‘Thank you two brand ambassadors for celebrating the launch of the new Autavia series with us today. I believe that the new generation of Tag Heuer Autavia watches will set off a retro trend , Will continue the brand’s legendary story, and attract more consumers who are # 重压 下 无忧 色 # with Tag Heuer. ‘

TAG Heuer brand ambassadors Chris Hemsworth and Li Yifeng

  Tag Heuer Brand Ambassador Chris Hemsworth shared: ‘It is a great pleasure to come to China and come to Shanghai to celebrate with Li Yifeng the release of the new Autavia watch series. This series is a constant symbol for me. It inspires us to challenge ourselves in the spirit of exploration. I am confident that more people will fall in love with Tag Heuer and embark on the journey of # 重压 下 无忧 色 # with Autavia!

Guest group photo (from left: Wu Yue, President of Cotai Group, Greater China, Chris Hemsworth, Tag Heuer Brand Ambassador, Li Yifeng, Tag Heuer Brand Ambassador, and General Manager of Tag Heuer Greater China Yu Xiaoliang

  Tag Heuer brand ambassador Li Yifeng said: ‘Tag Heuer always surprises me. Today’s cooperation with Chris Hemsworth made me very unforgettable, and the new Autavia series watch is even more impressive. The new generation of Autavia has inherited the classic elements of the original model, telling the long history of Tag Heuer and this series, I can feel the retro wave brought by it is coming. I hope that everyone will be as legendary as me. Attracted by the series, feel the unique charm of Autavia together! ‘

TAG Heuer’s new Autavia series

About the history of Autavia
  Autavia’s name is derived from the abbreviations of automobile and aviation, and originally represented the dashboard timer used in racing cars and airplanes from 1933 to 1957. After the dashboard timer was discontinued, the Autavia series name was still valid, and Jack Heuer, then CEO of Tag Heuer, decided to name the name a chronograph launched by the brand in 1962. This innovative watch perfectly captures the blistering speed of the rally, and is clearly readable and recognizable under all conditions. Autavia is very popular among racing enthusiasts and the military around the world, with great success and an excellent reputation. Today, Autavia is re-interpreted as an independent series, and seven models are introduced, all inspired by Autavia’s proud and fearless exploration spirit.
  The new Autavia series watch adopts a modern style, ingeniously blending the classic elements of the original Autavia series, a renewed spirit of exploration and advanced technology independently developed by the brand. This collection combines many of the outstanding features of the original Autavia watch, which was introduced in the 1960s, including versatility, ruggedness and reliability. In terms of design, Tag Heuer uses advanced Isograph carbon composite material hairspring technology to make each timepiece stand out and continue to write the legendary story of the brand at the same time.