From the first time I heard about the term aviation watch, I wondered what kind of watch can be called an aviation watch. Later I learned that the aviation watch belongs to a chronograph. For ordinary chronographs, aviation watches have stronger magnetic resistance, shock resistance, resistance to temperature changes and altitude changes. Therefore, aviation watches are more excellent than ordinary chronographs. Everyone recommends three classic aviation watches.

IWC pilot series IW388002 watch

Watch Series: Pilot Series
Movement type: automatic machinery
Case material: ceramic / titanium
Strap material: fabric strap
Case diameter: 46 mm
Domestic public price: ￥ 86800
Watch details: iwc / 19209 /
Watch Comments: This watch uses titanium and ceramic to create the case and crown, with a classic round design as the main focus. The 16.5 mm case thickness looks very tough and vivid, which is exactly the quality and spirit that soldiers should have. This watch is made as a military symbol, and its shape is very similar to the altimeter in the cockpit of the aircraft.

Breitling Aviation Chronograph A1937012 / BA57 / 760P

Watch Series: Aviation Chronograph
Movement type: automatic machinery
Case material: Stainless steel
Strap Material: Crocodile Leather
Case diameter: 46 mm
Domestic public price: 85700
Watch details: Breitling / 12952 /
Watch Reviews: The iconic Breitling design watch, the black alligator leather strap and the black dial color echo each other. The white scale is particularly clear. In addition to the traditional chronograph function, this watch is also equipped with a date display, The functions of week display and month display can be said to be a good choice among sports watches.

Hamilton Khaki Aviation H77616533

Watch Series: Khaki Aviation
Movement type: automatic machinery
Case material: stainless steel
Strap material: leather strap
Case diameter: 44 mm
Domestic public price: 12200
Watch details: hamilton / 460 /
Watch Reviews: Hamilton Classic Khaki Aviation series watch, watch with 44 mm diameter design, standard black dial design, 9 o’clock position with day and date display window. This watch is very cost-effective and its functions are very complicated. Although the movement is not self-produced, there are many changes. Han brand sports watches are very professional, so it is a good choice.

In summary: Needless to say, they are fighting against the extreme environment, omnipresent and omnipresent; their stability and precision allow astronauts to calmly cope with the sudden emergence of dangers. In the process of confronting harshness and cruelty again and again, they transcended the time significance of the watch itself, and then transformed into a spiritual symbol that we conquered the world, feared no danger, and never moved forward.

Earlier this December, TAG Heuer President and CEO Stéphane Linder announced his resignation from the company and Jean-Claude Biver, who temporarily took over the job, quickly convened a press conference to reaffirm the strategy of the TAG Heuer brand. Positioning.

   Many years ago, Jean-Claude Biver was a teenage student. During the holidays, his classmates often enjoyed beach time on the shore of Lake Geneva, but he had to do tedious work on the farm. His experience driving a farm tractor taught him how to ‘plow a straight trench’, and this will play a special role after he temporarily takes over TAG Heuer’s work.
   TAG Heuer is the main manufacturer of high-end chronographs in Switzerland with total sales of close to one billion Swiss francs. Now Jean-Claude Biver temporarily takes over the role of CEO. He plans to ‘plow’ the ‘straight groove’-upholding the brand’s excellence Traditionally, relying on the advantages of technology research and development, to achieve comprehensive development from timing equipment to the latest ultra-high-frequency movement.
   Guy Sémon is the trader of this plan, and now he has been promoted to the brand’s executive director, Jean-Claude Biver’s second leader, responsible for leading the implementation of TAG Heuer’s new strategy. TAG Heuer aims to produce timepieces from 1,500 to 5,000 Swiss francs and is committed to promoting the development of smart watches.
  However, this does not mean (as many people fear) that TAG Heuer chose to completely abandon the competition for the high-end watch market. Jean-Claude Biver promises to launch a new V4 watch at Baselworld 2015 and announces that the brand’s research and development work will be divided into two independent departments. ‘TAG Heuer should have two research and development departments, one focused on ‘classic ‘(Classic) movement, the other side is re-technology. Most brands can not do this, because the two are mutually exclusive, but TAG Heuer is ready for both hands.’
   This personnel change does not mean a decrease in TAG Heuer’s investment in innovation. As Mr. Sémon explained, “Over the past few years, TAG Heuer has made great achievements in innovation,” said the new executive director. ‘In the next two years, TAG Heuer will have more innovations than the past eight years, and will be more breakthrough and disruptive.’
   He revealed that currently about 20 ‘senior researchers’ from the world’s top universities are serving multiple projects at TAG Heuer, and Guy Sémon declined to comment on rumors that the brand has reached a cooperation agreement with Google and Intel. ‘We are developing a smart watch,’ he confirmed to the media, ‘but not ready to make a big splash. Nine months ago, I was not a supporter of smart watches. Now I have completely changed my mind. It’s the future of TAG Heuer, not just smart watches. ‘
  Jean-Claude Biver is very enthusiastic and smart about smartwatches, and does not rule out the possibility of helping Tag Heuer to achieve significant development in this new field through acquisitions.
   Producing smart watches is only the first step of the challenge. Whether the Swiss watchmaking industry has the ability to open up and occupy the market, selling smart watches is another issue. According to Jean-Claude Biver, it depends on how you define your smart watch. ‘If you think about Apple Watch, then no,’ he said. ‘If it’s different, then it’s likely to be. The difference lies in the provision of complex functions. We may need sales people with different experiences. ‘
  At the same time, the Chenevez manufacturing plant in the Jura Valley, Switzerland, has returned to normal order (previously shortened working hours since this summer). By January next year, all 35 artisans will return to work and be responsible for the production of the brand’s 1887 movement. Jean-Claude Biver hopes to increase the annual production of this movement to 100,000 pieces without any specific time limit.